“Cas was expert at bringing together the many elements that made this a highly effective and award-winning campaign: a valuable, rich aesthetic, with special care and attention to each and every shot; getting the very best out of the brilliant Alison Hammond; and weaving in our brand story. Cas has been key to the development of this series of films. He was the right choice of director from the beginning, and when a second phase of the project came up, we knew only Cas would do it justice. It’s easy to think this sort of thing is simple, but when you’re trying to make something truly authentic, people have to be made to feel totally at ease, which is a skill all of its own.”
